While German wineries, even quite good ones, can seem unduly modest about their own accomplishments and shy about marketing to new groups of consumers, no such light treading for our southern neighbour, Austria. Austria's wine reputation was all but shattered by the dramatic adulterated wine scandal of 1985. From this low point, Austrian wine has - and here, the tired metaphor makes sense for once - pullet itself up by its own bootstraps, and wineries are rightly and vocally proud of their successes. Austrians themselves have fuelled the growth of a new wine scene with all but insatiable home demand. That, too, makes a great difference from Germany, where wine patriotism was lukewarm for the longest time and has only really taken off in the wake of the Große Gewächse (great growth/grand cru) campaign.
The Thermenregion south of Vienna is one of those success stories, as it supplies the ever-thirsty throats of Vienna with original whites from indigenous grapes such as Zierfandler and Rotgipfler. The Schellmann winery, run as a side project by the Kamptal winemaker Fred Loimer and some partners, is one of those confident establishments, as you can tell by the label: Love me or leave me, it seems to say, and I don't think you're going to leave me, are you now?
Here's a story of youthful adventure: In my last year of school, I went for a week of hiking in the Scottish Highlands with three friends. Among many glorious things and brave deeds, it was also a time of spectacularly soggy hiking boots and mad scrambling for overbooked accommodation, us German school boys never having heard of such a thing as a bank holiday. One late afternoon we stumbled into the village of Crianlarich after a day's quasi-amphibious hike and made for the hostel where we had secured beds for the night, when the menu of the local takeaway caught our eye: Fish and Chips up there, of course, and a good variety of other deep-fried fare. But did it really say "fried black pudding and chips"? Dessert was provided for by fried chocolate bars.
This culinary cornucopia seemed outlandish, if strangely appealing, to us, and we mentioned this to our landlord when we checked into our bothy bedrooms. "Och ay", he said, "they fry ****ing everything". All right, I made the och ay-part up, but he did have the Scots accent that gave us such trouble, and I also seem to remember a distinctly north-of-the-border expletive in there. He also said this with a look that seemed to say "You boys think you can handle it?" It was a dare.