While German wineries, even quite good ones, can seem unduly modest about their own accomplishments and shy about marketing to new groups of consumers, no such light treading for our southern neighbour, Austria. Austria's wine reputation was all but shattered by the dramatic adulterated wine scandal of 1985. From this low point, Austrian wine has - and here, the tired metaphor makes sense for once - pullet itself up by its own bootstraps, and wineries are rightly and vocally proud of their successes. Austrians themselves have fuelled the growth of a new wine scene with all but insatiable home demand. That, too, makes a great difference from Germany, where wine patriotism was lukewarm for the longest time and has only really taken off in the wake of the Große Gewächse (great growth/grand cru) campaign.
The Thermenregion south of Vienna is one of those success stories, as it supplies the ever-thirsty throats of Vienna with original whites from indigenous grapes such as Zierfandler and Rotgipfler. The Schellmann winery, run as a side project by the Kamptal winemaker Fred Loimer and some partners, is one of those confident establishments, as you can tell by the label: Love me or leave me, it seems to say, and I don't think you're going to leave me, are you now?