Andreas Durst

Winemaker and wine photographer - <a href="http://durst-wein.de/">Andreas Durst</a>

What's wrong with commercial wine photography? A photographic guest ramble by Andreas Durst

For a long time I thought wine needs no visuals. In the early days of the Wine Rambler we did not even have photos on the blog. After all, what use is it to see the label when all you need to know is inside the bottle - and surely that is better captured in words? Well, I was wrong. Wine is more than just taste. Amongst other things it is also image - an image created by, amongst others, wine photographers. Today we have one of them, Andreas Durst - who is also a winemaker -, explain why he feels that wine photography is failing, stuck in old clichés that always were a lie. Enjoy, and learn.

What's wrong with commercial wine photography? A photographic guest ramble by Andreas Durst

Wine glass glistening, autumnal gold on sloped vineyards, the winegrower wandering the vines in his Sunday best - or, another favourite image, we see him with glass in hand, tasting wine by romantically flickering cellar candlelight.
Wine photography as Heimatfilm - a cheap, sentimental romance.

traditional wine photography, copyright  www.yoopress.com

This image is old hat, and even in the olden days of winemaking it would have been far from realistic. Winemaking means work, hard work. However, these hoary old clichés, even today, continue to dominate our image of wine and of the people who make it.

Andreas Durst, Riesling "Grosser Durst", 2010

It is one of our favourite projects for the Wine Rambler that someday we should explain to you the German wine classification and labelling system in a coherent and mildly entertaining fashion. Today, however, we meet another clear-thinking winemaker who has willingly downgraded his own wine to the simplest category available (in this case: "Pfälzer Landwein") to be spared the bureaucratic nightmare otherwise required - in my humble experience, that step is always a good sign. Andreas Durst is a part-time winemaker only, his real job is to professionally photograph other winemakers, wines and vineyards, which he does so well that in the hipper part of the German wine scene, wine-related photography is simply synonymous with his name.

About this and about his wines, we won't say too much just now, because we hope to read and see a little more of Andreas on this blog soon (fingers crossed for a real treat). For now, let's turn to the dry Riesling from his small portfolio that he was nice enough to send ahead to Munich Wine Rambler HQ: