Keen to learn what British women in their twenties want to drink? Get a bottle of Blue Nun. You will also learn that you might not want to spend too many 'Heavenly Nights In' or 'Wicked Nights Out' (to quote the Blue Nun website) drinking with the Blue Nun girls. Well, you might want to, but then it better be not only about the wine.
H. Sichel Söhne
Blue Nun is a German wine label that is very successful in the UK. Known for relatively inexpensive, off-dry wines, Blue Nun is especially marketed at younger women. I am not one of those, but in my quest to explore inexpensive German supermarket wine I have reviewed one previously (see also for details on the brand), and now it was time to brave it a second time.
I bought the 2009 Blue Nun at Sainsburys as part of a blind tasting experiment involving cheap German supermarket wines. How did the £4.29 wine fair?