Should I resist the tired cliché, should I raise above the overused joke? Even if I were that strong and even if I were not secretly in love with clichés I still could not do it in this case. Even my wine merchant felt powerless against the buying-wine-by-the-label joke: "We bought it despite the label!", was her excuse. I didn't have any: I bought it because of the label. Because of the name. And because that day I had set out with a desire to buy something different.
I trust that even after just a cursory glance at the Wine Rambler you will agree that I fulfilled that mission - but was it a success?