I think Germany would benefit from educating consumers more about its different regions and styles. Perhaps some trade sponsored tasting events in larger cities would help to broaden people's horizons and open their eyes to what's out there? Consumers won't buy the wines out of curiosity, because they simply don't know what they are when they look at them.
In reply to Italy vs Germany by torsten
I think Germany would benefit
I think Germany would benefit from educating consumers more about its different regions and styles. Perhaps some trade sponsored tasting events in larger cities would help to broaden people's horizons and open their eyes to what's out there? Consumers won't buy the wines out of curiosity, because they simply don't know what they are when they look at them.