Having now had a look at older von Othegraven labels, I can see why traditionalists are unhappy with the new one. The old ones were not overly stuffy but sent a clear 'I am a German wine with history and tradition' message. So from that point of view updating the label was perhaps not necessary. Having said that I do think the new design works and, at least for this sparkler, it almost seemed to be more true to the simple elegance of the wine than the old one. To sum up: I like it.
labels
Having now had a look at older von Othegraven labels, I can see why traditionalists are unhappy with the new one. The old ones were not overly stuffy but sent a clear 'I am a German wine with history and tradition' message. So from that point of view updating the label was perhaps not necessary. Having said that I do think the new design works and, at least for this sparkler, it almost seemed to be more true to the simple elegance of the wine than the old one. To sum up: I like it.