What it comes down to (in my view) is that the best PR is the subtlest, the least intrusive PR. The approach you describe, Alison, sounds to me like the approach that'd be most likely to bear fruit. I've worked with PR people in my day job (non-wine-related) and the best are passionate, charismatic, energetic. Or else very good at appearing to be so. ;)
They *definitely* influence — why else would we hire them?
But then again there are the PRs who simply spam out press releases to every news outlet, regardless of niche. The offline equivalent of our 'guest post' touters, I'd say.
In reply to WINE PR by ALISON DILLON
Devious
What it comes down to (in my view) is that the best PR is the subtlest, the least intrusive PR. The approach you describe, Alison, sounds to me like the approach that'd be most likely to bear fruit. I've worked with PR people in my day job (non-wine-related) and the best are passionate, charismatic, energetic. Or else very good at appearing to be so. ;)
They *definitely* influence — why else would we hire them?
But then again there are the PRs who simply spam out press releases to every news outlet, regardless of niche. The offline equivalent of our 'guest post' touters, I'd say.