Ouch! So unless you're the owner and are doing your own PR, PR per se is unethical because you're just 'in it for the money' and peddling any old story? Let me tell you that we, as a company, and a small one at that, have turned down 'big money' because we've not believed in the people or the products concerned and couldn't with hand on heart share those stories and believe in them. when we work with a client we are an extension of them, part of the team with a passion for the subject matter, just like the winemaker or the winery tour guide - are they unethical because they are paid by the owner ? I think not:-)
Apologies to Wine Rambler for going off piste again as this is not what his original post is about!
In reply to PR: Personal Relationships? by Vimpressionniste
PR unethical?
Ouch! So unless you're the owner and are doing your own PR, PR per se is unethical because you're just 'in it for the money' and peddling any old story? Let me tell you that we, as a company, and a small one at that, have turned down 'big money' because we've not believed in the people or the products concerned and couldn't with hand on heart share those stories and believe in them. when we work with a client we are an extension of them, part of the team with a passion for the subject matter, just like the winemaker or the winery tour guide - are they unethical because they are paid by the owner ? I think not:-)
Apologies to Wine Rambler for going off piste again as this is not what his original post is about!