Had no intention to imply that PRs were dishonourable; just that those who seek to influence their targets more subtly are more effective. The pros. I spend my whole day job (design & copywriting) trying to influence people — so certainly don't consider this a dirty pursuit. Because, like you, I believe I'm selling a good product.
That said, I'm under no illusion that it's my job to go all-out to influence my target audience in the best way I can. My point was that the best way to influence people is certainly not to send spumy 'guest posts' — and that people who do that kind of thing are the unprofessional, crappy side of PR/SEO/whatever term you care to bestow upon it!
In reply to GOING OFF PISTE by Alison Dillon
Honour and PR
Had no intention to imply that PRs were dishonourable; just that those who seek to influence their targets more subtly are more effective. The pros. I spend my whole day job (design & copywriting) trying to influence people — so certainly don't consider this a dirty pursuit. Because, like you, I believe I'm selling a good product.
That said, I'm under no illusion that it's my job to go all-out to influence my target audience in the best way I can. My point was that the best way to influence people is certainly not to send spumy 'guest posts' — and that people who do that kind of thing are the unprofessional, crappy side of PR/SEO/whatever term you care to bestow upon it!