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Submitted by Andrew Connor Saturday, 09/04/2011

In reply to by Chris

Hi Chris, this is at me right?

The context is Torsten's quote in the post about the wine intelligence report saying 1 in 5 people trust bloggers recommendations versus 50%+ who trust wine merchants.

I dare say the "best wine merchants" DO realise trust is paramount. I would argue that nevertheless as people with inventory to shift they are a less independent source of information than a blogger or indeed a journalist.

I certainly wasn't implying that they're not trust-worthy or that they won't do their best to make a good recommendation.

The point isn't to be wary because they are selling something but to bear in mind their agenda when considering their recommendations

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