Very interesting analysis by the panel and I agree w/ many of your comments (aside from Silvaner ;) ). I'm curious how well Alsatian Riesling sells in the UK at the mid- to high-end in comparison to German. There, the message is clearly dry Riesling, and I'm wondering if Germany doesn't actually suffer a bit from the sweet image? Presenting it as a strength is great and all, but if nobody wants sweet, it might not be the best solution.
Perhaps the mood labeling is the way to go. I remember a Dr. Loosen "naked grape" bottle which just looked cool and focuses on what people want in wine in general, rather than German wine in particular. I agree that getting people to taste is key, and in that sense, the label is in fact important.
In reply to It's hard sometimes to avoid by Andrew Connor
Brand Germany
Very interesting analysis by the panel and I agree w/ many of your comments (aside from Silvaner ;) ). I'm curious how well Alsatian Riesling sells in the UK at the mid- to high-end in comparison to German. There, the message is clearly dry Riesling, and I'm wondering if Germany doesn't actually suffer a bit from the sweet image? Presenting it as a strength is great and all, but if nobody wants sweet, it might not be the best solution.
Perhaps the mood labeling is the way to go. I remember a Dr. Loosen "naked grape" bottle which just looked cool and focuses on what people want in wine in general, rather than German wine in particular. I agree that getting people to taste is key, and in that sense, the label is in fact important.