Well, I will pass your suggestion when I talk to German winemakers ;-) Marketing sweet wine is definitely not easy and in the UK at least the following perception is widely shared:
sweet wine = bad wine
German wine = sweet wine
ergo: German wine = bad wine
It is not uncommon for me to meet people who have no idea Germany makes wine in sizeable quantities but those who are vaguely aware of it tend to think in the above "Dreisatz". So getting this right is not easy. I do agree though that at least for the entry level market easier labels (not just busty wenches, also the text) would help. In the premium market I am not so sure though, but that is a different animal.
In reply to Typically German by Dingbat
Lusty German blond peasant
Well, I will pass your suggestion when I talk to German winemakers ;-) Marketing sweet wine is definitely not easy and in the UK at least the following perception is widely shared:
sweet wine = bad wine
German wine = sweet wine
ergo: German wine = bad wine
It is not uncommon for me to meet people who have no idea Germany makes wine in sizeable quantities but those who are vaguely aware of it tend to think in the above "Dreisatz". So getting this right is not easy. I do agree though that at least for the entry level market easier labels (not just busty wenches, also the text) would help. In the premium market I am not so sure though, but that is a different animal.