£4-5

It could have been the cheap Pinot Grigio. It could have been all the talk about boring Super Tuscans. Or maybe it was growing up in Munich where everyone who wanted to be trendy drank Italian wine and annoyed the heck out of me with their cheap Prosecco talk. Whatever the reason, I don't tend to look to Italy when it comes to buying wine. Now, it has been established that I am a cool climate sucker and a certified acid hound, but a country with such a great wine tradition and amazing range of grape varieties and regions should have something to offer that I like.

Well, it does - and even more shockingly I found it in a supermarket.

Supermarkets are fascinating. They are evil, they are convenient, they are uniform, they are where we shop. Not all of us, not all of the time, but still often enough that the big chains have a turnover that dwarfs the GDP of many a country. And, despite what wine critics with their writings about hand-crafted wines from family-run vineyards sold by independent shops will make you believe, supermarkets are also where most people get their wine from - about 80% of the UK retail market. This means that if you want to reach the average wine consumer or if you want to understand what or how they buy, supermarkets are the place to go.

So every once in a while I venture into a supermarket and buy whatever German wine I find. If you have followed my supermarket wine exploits you will know that at times this has led to dangerous self-experimentation, and often to disappointment. Is today's wine any different?

Looking back over the wines I have enjoyed over the past few months it was an impressive range of delightfulness and excellent quality. Despite having spent quite a bit on wine I think it was worth every penny, but I was also reminded not to forget to explore what is available on the cheaper end of the market. So during a recent visit to Sainsburys I grabbed a random bottle of relatively inexpensive German wine to set my experiences in perspective.

Mind you, there are people out there for whom £4.99 for a bottle of wine is anything but cheap. However, if you consider that around half of the price goes to the government (tax, excise duty etc.) and quite a bit to the retailer (and that does not even take into account the cost of shipping etc.) then you realise that such a wine has to be produced very cheaply indeed to be commercially viable. Too cheaply?

Over the years, we have tasted a wide sample of German wines (though still so much more to explore!). However, my German wine experience is very different from that of most people here in the UK or across the globe. While we mostly drink wine from smaller, family owned vineyards, the UK especially downs the likes of Liebfraumilch by the gallon. So it was high time to get in touch with my inner mainstream drinker and get one of those iconic Black Tower bottles you can see in most British supermarkets.

Black Tower claims to be Germany's most widely exported wine brand, in fact, it may very well be Germany's best selling wine globally - it certainly is in the UK. Reh-Kendermann, who own Black Tower, spent a lot on the brand, particularly researching the design.

Here we are back with our latest venture into supermarket wines. Friends of the Wine Rambler will know that every so often I visit British supermarkets and explore what they have to offer in the cheap price range. So far the likes of Blue Nun and Liebfraumilch have been very disappointing - but here comes an Australian Riesling, from ASDA, that is actually quite drinkable.

After all this recent writing about German wine guides, we go back to the revisit supermarket wine - only to get seriously confused. Really, this wine is probably the most confusing tasting experience in a long while.

Gewürztraminer is a grape that I mostly know in a French context (Alsace), also from Germany and perhaps Italy. So I was quite pleased to see a reasonably priced Traminer at Sainsburys yesterday - and it is from Cono Sur, who have in the past convinced me with their entry range wines.

This is our second wine from the supermarket wine category. After the Liebfraumilch, it only could get better. And it did. At first, I was not really impressed. Drinkable, but not too much in the nose or mouth, apart from a little lemon. With a little bit of air, this wine did improve a lot.