German Riesling Rap (Must Be Seduktion)
In 2009 for a short moment I was cool. You might have been too, without knowing it. Back then we had street cred - just by drinking Riesling. No, I am not insane, nor did I have too much Riesling tonight. In 2009 middle-class wine geeks had a moment of cool when Jay-Z put the following words into the mouths of millions: "I'm beasting off the Riesling!" Twitter was full of references to Riesling, mostly from cool kids who sounded like they'd never before heard of it. Just one line, but much more effective than any marketing campaign - I have brought this up in every discussion on how to raise the profile of German wine since.